Reach exponential results with your content through a headless CMS

Leverage content to create exceptional digital experiences

It has become increasingly hard to distinguish yourself from your competition. With the introduction of Generative AI that has become even harder. To set yourself apart, you need highly engaging digital experiences. And, most importantly, you need a digital experience that seamlessly engages your customer across multiple touchpoints and channels.

No matter which platform your customer interacts with, your content needs to be consistent. You need them to find the same information in the same branding and tone of voice no matter where they interact with you. That's where a headless CMS comes in. It helps you to manage and distribute content across various touchpoints and channels while you only need to create it once.

What is a headless CMS?

A headless CMS, or Content Management System, is a modern way of working that separates your raw content like text, images and video from how and where it is presented to a user. Unlike traditional CMS platforms, which handle everything in one place, a headless CMS delivers content via APIs to various platforms like websites, mobile apps, and social media. This provides digital experts with greater flexibility, allowing you to publish content across multiple channels efficiently and adapt quickly to new technologies.

How to make the most of a headless CMS as a digital expert

With headless CMS as one of the buzzwords today, many companies are considering headless. What no one tells you, though, is that just selecting a headless CMS to manage your content will not solve all of your problems. The key to success is not the platform, it's how you use it. Setting up the right structure for your content, or introducing a content model as it's called, is the most important element if you want your project to be successful.

Too often, we see companies who start working with a headless CMS come our way after a while because they encounter the same problems they had before in their more traditional CMS. Untangling their content model and making it truly scalable (and future-proof) is something we love to do.

With new clients, the content model is where we start. We make sure your content is structured in a truly headless way, while still making it understandable for your content team. We tailor every content type to your company, we use your words, and we use a structure to link everything together that makes sense in your way of working. We don't just implement the same model over and over, or copy whatever was working before. We can proudly say we are experts at content modelling and will create a model that is clear, understandable, easy to use and easy to scale.

Next to the content model, we develop your digital experiences to match the ease of use and scalability of your content. We set up design systems and component libraries that match your content model while also thinking about re-usability across different brands and platforms.

By setting up a smart content model and a scalable front-end for your web, app, portal, internal platform, or other digital experience, you can leverage the immense benefits of headless content management.